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Golf Benchmark Survey in Italy 2012
18.09.2012
With the golfing world having turned its attention to Italy for the Tour’s BMW Italian Open as well as the annual KPMG Golf Business Forum, our Golf Benchmark Survey in Italy shines a light on a country that could be European golf’s sleeping giant. The report – prepared with the support of Fondazione Campus Lucca – reveals the number of golf courses and golfers in Italy has doubled in the past two decades. And while the number of golfers in Italy continues to rise, the established tourism market could convert more of the country’s 35 million foreign visits per year into higher-yielding golf holidays.