The purpose of this report – prepared by KPMG’s Golf Advisory Practice – is to chart the economic evolution of the sector and provide insights into the current state of professional tournament golf mainly in the established territories of North America and Europe, while also offering an outlook on the rapidly emerging markets of Asia and South America.
Our report has been prepared with the support and cooperation of tournament golf’s main stakeholders, including administrative bodies, players’ agents and corporate sponsors.
We have performed our analysis against the backdrop of one of golf’s flagship events, the Ryder Cup, considered by many as one of the world’s most significant sports events, and a perfect example of how professional golf has evolved as a global business.
As the 2010 Ryder Cup matches tee off at the Celtic Manor Resort, Wales, with a potential worldwide television reach of 750 million homes, in more than 180 countries, it underlines the remarkable growth professional tournament golf has enjoyed from its humble beginnings approximately 150 years ago. In 2009, more than 30 tournament circuits staged events in over 50 different countries and offered close to half a billion euros of prize money, clearly demonstrating the interest of fans and sponsors in the game.
Although the recent economic downturn has impacted sponsorship spend in most industries, our research indicates that tournament golf has proven to be relatively resilient to this phenomenon. What’s more, the growth of the game in emerging markets, fuelled by media interest in successful professionals from a variety of new golfing nations, and the sport’s return to the Olympics in 2016, is seen as a potentially powerful driver of future growth.