With its 18 golf clubs and 6,776 golfers, today Turkey represents a golf market in its infancy that still relies heavily on international golf tourism. However, in light of a progressing tourism industry and favourable climatic conditions, together with its highly successful junior golf programme, and commitment of industry stakeholders to further the development of golf in the country through various initiatives. We believe that golf in Turkey has a great development potential.
In the autumn of 2015, KPMG’s Golf Advisory Practice interviewed key market players and queried all golf course managers and operators currently active in Turkey to gain an understanding of their operations and their future expectations about the golf market.
Some key highlights of our findings include:
- Supply for and demand of golf in Turkey is mainly concentrated in Belek (Antalya Province). With 11 golf clubs and its 16 courses (18-hole equivalent) and a total of 513,000 rounds played at these facilities in 2014, Belek represents one of the fastest growing Mediterranean golf tourism destinations;
- While in Istanbul and Ankara over 90% of rounds are played by members, at clubs located in tourist regions around 2% of the rounds played are member rounds with the rest generated by green fees (mostly international golf tourists);
- With more than 32,000 rounds played in Belek at an 18-hole (or equivalent) golf course on average, this region is one of the best performing golf markets in Europe.
Turkey’s choice of Belek for the development of such a major golf cluster, at least in European terms, has proven to be successful within the country and the golfing world. With further courses in the country’s planning stage, and Belek being Turkey’s most prominent golf destination, there is a wealth of acquired knowledge and experience in this region on which Turkey can capitalise to grow its overall golf market.
We would like to express our appreciation to Turkish Airlines and the Turkish Golf Federation for their support during the course of preparation of this report and to all of the golf course managers and operators who have contributed to this research.
If you would like to receive any clarification or discuss the survey results, please feel free to contact the Golf Benchmark Team.